The Art of Adornment — Experience the Elegance
Adore is a jewelry brand that specializes in unique, handcrafted pieces. For Adore's brand identity, we have developed several graphic elements that work together to create a cohesive and recognizable visual language.
The primary element is the brandmark, which features an elegant, stylized "O" with a crown on top. This logo is used across all of Adore's communication channels, from social media to print materials.
We have also developed a color palette, which includes shades of green, gold, red, and broken white. These colors are used to create a sense of luxury and sophistication, while still feeling approachable and inviting.
Typography plays an important role in Adore's visual identity as well. We use the Cinzel and Raleway typefaces in various weights to create a sense of hierarchy and balance.
Other graphic elements include patterns featuring the crown motif, as well as high-quality photography that showcases Adore's beautiful jewelry in a variety of settings. Overall, Adore's brand identity is designed to communicate a sense of timeless elegance and expert craftsmanship.
Client Adore Luxury Jewelry
Art direction & graphic design Typefool
Photography Jasmin Chew & Cat Han
Unleashing our Brand's Potential: A Guide to Consistency and Excellence
This brand guideline provides a comprehensive overview of our brand personality, values, visual identity, and messaging. It serves as a reference point for anyone who creates content or interacts with our brand in any way.
I converted these guidelines to a Pure | Brand Guidelines Templates fully editable template consisting of 54 pages. These brand guidelines allows you to simply add your logo, images and edit your brand colors and typography and you are good to go.
